Unnecessary Re-branding

front_fixedLast week, word hit the Internets that Radio Shack was rumored to be re-branding themselves simply as “The Shack.” Since that rumor first hit, they have confirmed that it’s not just a rumor, and they will, in fact be changing their name to”The Shack” in the coming months. That doesn’t really make much sense to me given Radio Shack is a known brand that’s been around since 1921. I understand that the “Radio” portion of their name might be a bit dated, but it’s been dated for the past 30 years. Why make the change now to a brand that is so well known?

This re-brand follows on the heels of several other questionable re-branding efforts of late. Pizza Hut threw around the idea of becoming simply, “The Hut” back in June before changing their tune, and leaving the word “Pizza” intact. There is also SciFi Channel’s re-branding that switched back in July. SciFi Channel is now officially called “SyFy” (pronounced Siffee?). I understand the need to update your brand, and update your image, but this one just makes you scratch your head. Apparently it is pronounced the exact same way, just spelled differently. This one in particular only seems like it will confuse and turn off the channel’s core audience (SciFi lovers), and makes you wonder if it’s really worth the time and money (lots!) that it takes to carry out a re-brand like this.

What are we going to see next? Will Best Buy become The Buy? How about Mart for Wal-Mart? Or just The King for Burger King? Didn’t Circuit City try doing this a few years back, changing their name to “The City?” It didn’t seem to work out that great for them.

Alabama High School Band Attempts Mentos World Record

I wish our band did things like this in high school. Vestavia Hills High School attempted to break the Coke and Mentos fountain world record yesterday at their high school football stadium. The existing record was set on June 19, 2008, by 1,911 students in Latvia. Unfortunately they weren’t able to break the record. The event looked to be a fund raiser ($5 to participate) for the band’s trip to London later this year. They only had about 500 participants with two soda bottles apiece. You have to give it to them, it is definitely a unique way to raise money for their band trip. I would have totally participate in this when I was in high school band. Heck, if it weren’t 1500 miles away, I would have paid my $5 and participated in this attempt. You can see more photos of the attempt on the Band’s Facebook Page, and from The Birmingham News. Maybe I need to put together my own Mentos fountain world record attempt.

Where Have All the Toolbars Gone?

I noticed Windows toolbar UI elements were disappearing a while ago. I think it started with the release of Internet Explorer 7, but was reminded of it again with the first preview shots of Firefox ver. 4.0 that came out last week. Is this now a trend? Have we seen the death of the standard windows toolbar? Where is my File, Edit, View menu?

Internet Explorer 7

The first to kill the toolbar was IE7

Quickly on the heels of IE7 was Office 2007 and the

Quickly on the heels of IE7 was Office 2007 and the "ribbon" interface.

The Adobe CS4 Suite didn't kill the toolbar, the just bumped it up, removing the toolbar header.

The Adobe CS4 Suite didn't kill the toolbar, the just bumped it up, removing the toolbar header.

If IE7 doesn't have a toolbar, neither does IE8

If IE7 doesn't have a toolbar, neither does IE8

The most recent to join the trend is this preview shot of Firefox 4.0

The most recent to join the trend is this preview shot of Firefox 4.0

Is the familiar UI we’ve known for years evolving… for better or worse?

Palm Pre Review

Palm Pre ClosedWell, I went out an bought myself a Palm Pre. It’s a really good phone, but the major deciding factor was the great deal I currently have with Sprint. It just made it too hard to jump to another carrier to get another phone (*cough* iPhone *cough* AT&T). I held out on renewing the account until the phone was released, and then waited a week or so before making the purchase. Also the fact that I couldn’t get one (without camping out or getting up early) on release day helped the decision. I got on a waiting list and was able to get my hands on a new Palm Pre about a week after they came out (which was one month ago today). I’ve been planning to do a write-up with my impressions of the phone, but wanted to be able to actually live with it for a significant amount of time before writing. I feel like a month’s worth of daily use has given me enough time to truly get to know the ins and outs of the device. I can safely say that I’m extremely pleased with the Palm Pre. It’s a great device, but there are a few rough edges. But I think most of them can probably be chalked up to being version one of the device, and will hopefully be fixed with future updates.

Good: WebOS
In one sentence: WebOS is great! I am extremely happy with the OS running on the Palm Pre. It is elegant, well thought out, and very easy to use. I’m a big fan of the multitasking, or the “cards” metaphor that it uses. You open an app by touching it, then simply swipe up and throw the card away to close it. The UI is really different than anything else out there at the moment. I found myself taking advantage of the the multitasking right out of the box when setting up my email accounts. It was nice to be able to have the mail application running as well as multiple web “cards” open to look up server addresses. The gestures have become ingrained, and I find myself trying to use them when my iPod touch before realizing that that they’re not going to do anything. The shining star of the Palm Pre is definitely WebOS. If you haven’t tried it out, go visit a Sprint store and give it a spin. There are a lot of nice little touches built in that are way too numerous to mention here, but WebOS is definitely a great OS to work with.

Good: Hardware
Before I bought the Pre, Ipre-open‘d seen quite a few photos and videos of the device, but you really don’t get a sense of how sleek it is until you hold it in your hand. It fits really well in your hand, and has a nice heft to it. The screen is a nice size, and the touch screen responds really well. The slide-out keyboard (another selling factor for me) works really well. I’m coming from a Treo 755p to this device, so I’m using to having a physical keyboard. The Pre is a bit smaller than the Treo, but I had no problem getting used to it very quickly. I like that there is a physical keyboard that I can slide out when I need it, but can leave it folded in when I’m just interacting with the touch screen alone.

Good: Browser
Apple set the bar very high for a mobile browser with the iPhone. Palm has taken most of the things that make Mobile Safari great and put them into the Pre. If you’ve ever used an iPhone or iPod Touch browser, you know what I’m talking about. Getting a full desktop browser feeling into the palm of your hand is probably one of the nicest features of the phone.

Good: Notification Bar
notificationsI honestly think this is one of my favorite parts of WebOS. When you get a notification for something, such as an email, or a text message, they show up really elegantly at the bottom of the screen in the notification bar. When they first appear, they pop up with a one-line description in the lower portion of the screen, keeping whatever application you have open. You can then touch it to make it larger (see more information about the notification), or you can swipe it away and go on with whatever you’re doing. If you get multiple notifications, they pile up in the lower portion of your screen, and show simply as tiny icons indication their type, allowing you to select later to go into the actual app, or swipe them away and ignore them. The notifications grab your attention, but don’t interrupt what you’re currently working on.

Good: Synergy
Synergy is the name that Palm gave their pull-everything-together-from-the-cloud-into-the-phone system. In a nutshell, what it does is pull contacts from various locations around the net (google contacts, Facebook, outlook, etc) and merges them together into the address book on the device. It sees that you have a Facebook friend named John Smith, and a Google contact named Jonathan Smith that share an email address. It assume they’re the same person, and makes one contact entry for them pulling all the contact data from either source. If that data changes, either on the device, or in the cloud, your phone is updated accordingly. This also works with the calendar, pulling all your calendars into one place, yet allowing your to split them up or view whichever you’re currently working on (i.e. home/work/holidays). It’s a really nice way to bring everything into one place, and keep it up to date. One area where it could improve (and I presume it will get added later) is more sources for data. Currently the Pre works with Google (docs/calendar/talk), Facebook, Microsoft Exchange, and AIM. I’d like to be able to hook in Yahoo and Microsoft (Hotmail/Messenger) as well, but I’m willing to bet that’s coming soon.

Good: Touchstone
Technically this isn’t part of the phone. It’s an accessory that you have to buy extra, but it is totally handy. The Touchstone is an induction charger for the Pre. So, you slap on a special back (battery cover), and drop the phone onto the magnetic touchstone, and it charges it for you. No messing with cables, just drop it on and charge. Even though it’s a great addition to the phone, I’d drop it in the “Bad” category for the high price tag. Luckily I had a gift card, so it wasn’t as painful of a purchase as it could have been. Ssuper-handy… but super-pricey.

Good: Quickies

  • Fast!
  • Screen is beautiful!
  • GPS and TeleNav (turn by turn navigation)
  • Email client is great!
  • WiFi/Cell data switching works well (FAST)
  • Good clear 3 mega-pixel camera (see photos from the Pre in my mobile gallery)

Bad: Battery
The Pre battery life ain’t that great. It isn’t unusable, but it’s not wonderful. I am probably a heavy user, and it gets me through the day… but just barely. The battery life is a tad bit worse than my Treo 755p (which wasn’t that great either). It gets me through the day, and I guess that’s good. There is definitely room for improvement (c’mon firmware update!!).

Bad: Note Sync
This one is really easy… notes don’t sync. You’d think with all the great synergy mumbo jumbo going on there would be some way I could enter notes (hello google notes?) without typing them manually into the phone.

Bad: Apps
The apps aren’t really that bad, in fact the apps currently available in the App Catalog are actually pretty good (woo hoo Evernote!). It’s the low number of apps that is bad. Again, the phone is young, and they haven’t opened up the SDK yet. I just need to have a little patience and wait a little longer. Palm has said the SDK will be released by the end of summer, so that will hopefully open the floodgates on the App Catalog.
UPDATE: The SDK has now been released – new apps added to catalog “sometime this fall.”

Bad: Bluetooth
There is bluetooth on the phone, but it can only be used for audio at the moment. It is stereo, and it does work with my bluetooth headset, but I’d really like to be able to transfer files with it… like I’ve been able to do with every single phone I’ve ever owned. This is nothing a firmware update can’t fix – the capability is there, it just need to be pulled out in the OS.

Bad: Video/Audio Player
The video and audio players do what they’re supposed to do, but are missing some polish in some certain areas. First of all, they don’t remember where you left off when playing media. I listen to a lot of podcasts (which the Pre can’t download BTW), and don’t want to have to fast forward (there is no scrub bar) to the place I left off in an hour long podcast. It is also missing a way to delete audio from the device from inside either player. I’d like to be able to remove a file without having to plug the phone into a computer. I think (hope) some of these features will come, but probably don’t use these apps as much as I would if they were there. I still carry around an iPod Nano when I want to listen to music of podcasts.

Bad: Quickies

  • Can’t search email messages
  • No data tethering
  • The calendar app is a bit sluggish

Everything considered, I think the Palm Pre is a great phone. Is it an iPhone killer? I don’t think so, but I do believe it raises the smart phone bar, and does a good number of things better than the iPhone. I think any sort of real competition is good, and the Pre is the first phone that has really presented a challenge. There are some areas that need a bit more polish, but fortunately most of them should be able to be taken care of with a firmware update. It’s really just a matter of Palm actually doing it, and bringing the Pre up to the level it can easily be. I think many of the items in my “Bad” category can be chalked up to rushing the device out the door. Like I mentioned in my last Pre post, it was do or die for Palm with this device. They couldn’t afford to wait any longer to get it out, and some things may have suffered a bit because of that. So did Palm hit a home run with the Pre? I think they came pretty close, and time will tell as the device evolves and moves forward.

Redesign #3 for Techory.com

Techory.com Version 3You may have noticed that things have changed a bit around here. I’ve been working on a new design off and on for a couple months now, and have finally gotten to a point where it is “done enough” to implement. As these things go, it will probably never be “done.” In this new design, there are a few new areas and features that I didn’t have previously that I want to point out.

Photos
Photos aren’t really a new feature. I’ve always had a photo gallery on the site. I’ve decided to use a different gallery application, ZenPhoto, instead of Coppermine which I used previously. This new gallery is a little nicer to use, and allows me to finally turn comments back on for photos. This is something I used to have, but was so overwhelmed by spam that I had to remove it. So feel free to leave photo comments (especially on the mobile photos) whenever you see fit.

Blog Sidebar
This area is pretty much the same as I’ve as I’ve always had in the sidebar. Its information specific to the blog: search, blogroll/links, post archives, etc.

Social Sidebar
The Social Sidebar is mainly a collection of my interactions with social sites outside of techory. Some are fleshed out, and pull content directly in, and some are just links to my profiles on those sites.

  • The “Latest Mobile Photo” isn’t a new feature, but comments are turned back on for those photos (see above)
  • Twitter now lives in the sidebar. I’ve got a twitter account, so I figured why not bring it into my blog as well. You can see my last two tweets on the site, as well as follow the link to my twitter account and follow me if you’d like.
  • Shared links is something totally new. I run across a lot of intersting links on a pretty regular basis, and unless you follow me on the various social bookmarking sites I use, you can’t see what weird and wonderful sites I find interesting. I’ve brought all my submissions to those social bookmarking sites together into that sidebar (and the payoff page for shared links archives) as a place to see what I run across out on the Internets.
  • Flickr is the next in line, and is a link I’ve always had in my sidebar, but just called out a bit more. It now includes the latest two photos that I’ve posted to flickr.
  • At the bottom of the Social Sidebar, I have included links to my social networking profiles. Again, these area areas I interact with on other social sites, so I decided to hook those into techory as well.

So there you have it, what’s new and cool with the new design. I’m sure there are still some rough edges on this, and I’ll be going over things with a fine-toothed comb the next few weeks. Let me know if you noticed anything flakey happening, or anything I missed.

Pilot a Ship All Around Google Earth

shipsI just ran across one of the coolest uses of Google Earth I’ve seen. Planet in Action has created an online simulation built on top of Google Earth. You can pilot several barges, a re-fuel ship, a container ship, a cruise ship, or even a blimp. This looks to be a proof-of-concept type game according the the banners they have plastered on the boats you get to drive.

Investors wanted to bring this game to the next level.

Regardless, it is a pretty neat use of the Google Earth technology. I can’t way to see what games come out of this when/if they get their inivestors.

New Book Suggestions from Book Army

booklogo2A couple years ago I was on the hunt for a site to keep track a small bit of information on all the books I read in a given year. What I eventually settled on was a service called LibraryThing, that I’ve been using for quite a while now. When I started looking for this tool, my needs were very simple (and still are). All I wanted was a service or tool that would let me track very generic information about books, along with when I started, and completed reading them. The main thing I wanted to track was how many books I completed in a year, and whether or not I liked a book. LibraryThing did all of that and more. The “and more” part of that is what I’ve become increasing interested in lately. A few times a year, I make a larger order of used books (usually from wherever I have the most gift cards). Between my purchases, I try to keep a list of “want to read” books built up before I buy. Normally, I build this list out off of lists I run across online, or book award winners, or even recommendations from Amazon off of books I liked. LibraryThing also offers a recommendation service where your books are compared to other people on the service who have similar tastes as you à la Last.fm, and the iTunes genius features for music.  This feature has been ok (not great), and has given me a few useful recommendations. I still mainly build my book purchase lists from other places. Enter Book Army.

Book Army is a new site that focuses more on the recommendation feature, and less on the cataloging/tracking features that I use in LibraryThing. It is much closer to a Last.fm type service in that it looks at your likes, and suggests other books based on other people who like the same books. I spent a little while entering ratings on the books that I had been tracking in LibraryThing the past few years to see what I’d get back. There were a few good books that came back in my results – more than what I was getting from LibraryThing. I’m sure the service will get better over time, as the number of users goes up, and as I rate more books on the service. The things I like about Book Army recommendations is that it provides reasoning for a suggest book (you may like book X because you enjoyed books X, Y, and Z). The other nice feature is you can correct suggestions. If a book is suggested that looks incorrect for whatever reason, you can tell Book Army, that it was a bad suggestion to help it get even better data about your reading tastes. Since this service is new, the “Book Army” is still being recruited. We’ll see if recommendations improve as the size of the army increases. Who knows, maybe my tastes are just so eclectic (it certainly isn’t working for me in Netflix) that it’s hard to determine what I enjoy.

Mentos Rainbow in the UK

mentos-rainbowIt looks like Mentos are doing pretty well in Great Britain. According to a recent press release, a new type called “Mentos Rainbow” will start to show up on shelves.

Mentos is now the largest brand within Perfetti Van Melle with an impressive brand awareness of 68% after being launched just 3 years ago.  In 2008 Mentos Mint was the fastest growing mint product in the UK confectionery market.

Building on the success of Mentos Fruit and Mint in the UK, Perfetti Van Melle are launching a limited edition Mentos Rainbow. Each roll will contain an exciting mix of 7 fruit flavours (grape, strawberry, orange, watermelon, pineapple, raspberry and apple) all made with real fruit juice.

What’s more, consumers are guaranteed to get two chews of each flavour in every pack.

Is there anyone going to the UK any time soon who can pick me up a roll or two?


Netflix Warehouse Behind the Scenes

netflix-logoHave you ever wondered what happens when you send back a Netflix DVD for a new one? The Boston Globe has put together a great photo walkthrough of a Netflix receiving warehouse. It is a lot less automated than I had assumed. A small army of people turn around an average of 60,000 DVD’s every day!

2009 SXSW Interactive Conference


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It’s that time of year again that I’m off to Austin, TX for another South by Southwest Interactive Conference. I’ll be collecting my notes on a side-blog again this year: http://sxsw.techory.com.

The SXSW Interactive Festival features five days of exciting panel content and amazing parties. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest personalities of emerging technology. Whether you are a hard-core geek, a dedicated content creator, a new media entrepreneur, or just someone who likes being around an extremely creative community, SXSW Interactive is for you!

New Mentos.com Website Design

Sometime over the past few weeks, Mentos has updated their website. They’ve got a much more interactive site now. It’s much improved over the one they’ve picture-2been limping away with for the past serveral years. The new site ads a full-screen video background of their commercials, and brings everything into a much more consistent package. The content hasn’t changed that much from previous designs, with the exception of updated media from their new TV campaigns. They did remove the Mentos store though. This had probably been planned for a while, since I’d noticed the store has been selling less and less merchandise. I’ll still miss it, since it was one constant place you could order some of the rare flavors not normally available in the US. Doubly sad is that I never got around to buying that Mentos wristwatch that they sold… oh well. Minus the loss of the store, I think the new site is a definite improvement.

What if the Internet Disappeared?

Last week I was talking to a coworker of mine and somehow the conversation moved towards the possibility of the internet disappearing. She came out and asked  me what I would do if the internet was gone. It’s an interesting question to think about since the Internet has become such an important part of our lives. I know some people do without it, but personally, I think it would be difficult. Just think of all the things you encounter that require visiting a website for more information, or need an email address to register for something. At least in my life, I think I’d run into issues rather quickly. Firstly, I probably wouldn’t have a job, since basically I make stuff to put on the Internet. Secondly, I’d probably have much more free time, given that a large portion of my day is spent in front of a computer (working and playing). It would definitely be interesting, and I can probably say that I’d be spending my time in many different ways.

During the conversation where this came up, I kind of turned the question around, and asked what would happen if any technology were to suddenly disappear. What if we didn’t have cars to drive around? There would obviously be some difficulty getting from place to place, but we probably wouldn’t be stranded since we have some history to look back on without cars. I think the same thing would go for the Internet. We haven’t always had it, so we could obviously do without it. We’d just need to remember how things got done without bits and bytes flying through space. Things would be difficult at first, but we’d figure out how to get by. Some people would probably have an easier time than others if they’ve lived without a certain technology, or had been trained on doing their job before a certain technology existed. I think maybe the point I was making is that we’ll learn to adapt with what we have. I think this coworker was trying to get at how much people rely on the Internet for everything these days, but I think the argument could be made reliance on just about any advancement in technology. What happens if something disappears? We deal with it, and figure out another way to get by. At the very least it’s an interesting thing to think about as you move through your day. How many places do you rely on the internet to get things done?

2009 Independent Games Festival Finalists

igfIt’s that time of year again folks. The Finalists for the 2009 Independent Games Festival have been announced. Ever since I discovered this festival a few years back, I’ve been coming back yearly to see the new games that make it to the finals, and then ultimately win the competition. This year’s winners will be announced in late March, but definitely go and play with the games that are listed (many are a free download). This competition usually has some really creative games that are very different (FUN!) from most mainstream games available.