Netflix Removes Profiles, Calls it “Improvement”

I just got an e-mail from Netfix, they will be removing profiles feature. I thought it was spam at first, since why would Netflix do this? I followed the link, and found out this it wasn’t a joke, they are in fact removing profiles effective September 1st. This feature lets you set up multiple movie queues under different names. So I have a profile and my wife has a profile and we both get one DVD out of our two-DVD plan.

We wanted to let you know we will be eliminating Profiles, the feature that allowed you to set up separate DVD Queues under one account, effective September 1, 2008.
Each additional Profile Queue will be unavailable after September 1, 2008. Before then, we recommend you consolidate any of your Profile Queues to your main account Queue or print them out.
While it may be disappointing to see Profiles go away, this change will help us continue to improve the Netflix website for all our customers.
If you have any questions, please go to or call us anytime at 1 (888) 638-3549. We apologize for any inconvenience.

To me, removing a feature is not an “improvement,” and may prompt me to find another DVD rental service come September 1st. If you use profiles, please let Netflix know that this is a bad idea.

UPDATE: Apparently, there are a lot of (rightly) upset Netflix users out there.


gravatar Brian

I don’t use that feature, but lately there has been A LOT of “Long wait” and “very long wait” for movies in my queue. There are movies that were in my “#1 slot” that I didn’t get for a month or more. Ridiculous.

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