Apple’s Aperture (and other new products)

ApertureWell, Apple has sure been busy lately! A load of new products released last week, and then another load of new stuff again just yesterday. I guess they’re ramping up their line for the holiday season. There were the little things, bumps in the PowerBook line, and bumps in the G5’s (up to 2 dual-core powerPC processors – yes, 4!). The other item released was a piece of software called Aperture.

Aperture is an interesting piece of software, and an interesting step for Apple. I can remember reading rumors about Apple working on a “Photoshop killer” some time ago. I don’t know if this is it, or if Aperture will become that “Photoshop killer” that I read about. Right now Aperture isn’t quite equipped for killing Photoshop. It’s more like iPhoto on steroids that cost a WHOLE lot more ($499). I see Photoshop as photo manipulation software, and Aperture doesn’t quite have the bells and whistles in the manipulation category. Aperture (from what I can tell) is more of a powerful image catalogging application that has a few manipulation elements. It reminds me a lot of Adobe Bridge (in the CS2 Suite). I like the interface on Aperture better (typical Apple), but the feature set looks pretty much the same. Aperture has is a pretty slick image organizer, but I wonder if Apple is looking to replace Photoshop sometime in the future. I guess it’s always good when there is competition, and since Photoshop really doesn’t have any it only works out for the consumer. I would just hate for Adobe to drop Photoshop for the Mac like they did with Premiere when Apple’s Final Cut Pro started getting popular. Photoshop does have a much larger Mac audience than Premiere did, but still it’s an interesting move by Apple. I really don’t see this as a Photoshop killer, but what kind of features are they going to add in subsequent versions? Could it become a Photoshop killer someday? Maybe then they could justify the price. Apple is charging $499 for Aperture! To me that just seems a bit high for an image cataloger. I guess we’ll see when and if people buy it.

One Comment

gravatar Kieran

Agreed, to compete with photoshop, Apple will need to really step up the features and purpose of Aperture.

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