Monthly Archives: April 2009

Mentos Rainbow in the UK

It looks like Mentos are doing pretty well in Great Britain. According to a recent press release, a new type called “Mentos Rainbow” will start to show up on shelves. Mentos is now the largest brand within Perfetti Van Melle with an impressive brand awareness of 68% after being launched just 3 years ago.  In… Read more »

Netflix Warehouse Behind the Scenes

Have you ever wondered what happens when you send back a Netflix DVD for a new one? The Boston Globe has put together a great photo walkthrough of a Netflix receiving warehouse. It is a lot less automated than I had assumed. A small army of people turn around an average of 60,000 DVD’s every… Read more »