We’re a little over a week removed from “the big game” for 2015, and I recently ran across and interesting article from Embedly comparing the minutes watched in an ad and the amount that ad cost per minute. This comparison looks at the views and fall-off rate of the ads on YouTube and compares it to the cost of that ad for the Super Bowl. The premise is that a good ad will have higher engagement and more views (online). That results in a lower cost per minute for the ad. It’s an interesting way to analyze ads on TV based on their popularity online.
This is actually an interesting analysis on the effectiveness of advertising.