Tuesday, March 13 – 5:00PM – 6:00PM
Angel Anderson Experience Dir Crispin Porter+Bogusky
We are constantly being asked to go faster and faster.
What is Triage?
- "To sort" produce sorting
- battlefield medics
- Necessity is the mother of invention.
- War provides many necessities.
- Assess before treating – what are the products on your table?
- Minor: walking wounded – low-impact projects that won’t be significantly affected whether you help them or not. (creating banner ads)
- Delayed: Projects should be addressed, but don’t require immediate attention (proof of concept first).
- Immediate: Projects that have significant impact and really matter.
- Expectant: projects that are critically flawed and no amount of time and effort can save.
- The product is the star – don’t think you are a genius designer. Don’t thin-slice. Don’t just jump right into wireframes.
- Marketing is a team sport. Leads digital strategy and planning, collaborates in all phases, responsible for the vision, quality and performance of the work.
- Some products just nee to be put out of their misery (this is hard to do).
- Learn how to say no (like Steve Jobs).
How to say no:
- Tell the truth.
- Ask questions.
- Tell stories.
- Reflect Conflict.
- Poison Pill (plant seeds for something to die).
- Figure out how to turn no resources into something killer.
- What is it?
- Who is it for and what’s their payoff?
- Why are we creating it?
- How does it work?
- What re the risks?
- Lean UX? Kaban?
- Make sure you schedule rest.
- Find flow in the chaos.
- Use your lulls – when things quiet down, give attention to the delayed and minor projects.