Brainstorming: Technology First

Will Turnage – R/GA

This talk demonstrated a new technique in brainstorming that Will created over time for use at R/GA to help create a more productive brainstorming. This technique is based on his observations of traditional brainstorming and where it falls short. The technique, like any process or technique may or may not work in all situations and should be adapted for your use. I think many times the structures of these get in the way of actual results, but this one seemed to produce results for their organization and looked like it could produce results elsewhere if done correctly.

The actual technique is described in full in the slidedeck that Will produced.