{"id":1015,"date":"2010-03-12T14:17:10","date_gmt":"2010-03-12T21:17:10","guid":{"rendered":"http:\/\/www.techory.com\/blog\/what-are-analytics-a-guide-to-practical-data\/"},"modified":"2010-03-12T14:17:10","modified_gmt":"2010-03-12T21:17:10","slug":"what-are-analytics-a-guide-to-practical-data","status":"publish","type":"post","link":"https:\/\/www.techory.com\/blog\/what-are-analytics-a-guide-to-practical-data\/","title":{"rendered":"What Are Analytics? A Guide To Practical Data"},"content":{"rendered":"<p>Friday, March 12, 2010 3:30pm <br \/>Presenters:<br \/><a href=\"http:\/\/www.scoutlabs.com\/about\/\">Margaret Francis &#8211; Scout Labs<\/a><br \/><a href=\"http:\/\/wasteoid.net\/\">Blake Robinson<\/a> &#8211; Attention<\/p>\n<p>Description:<br \/>Analytics are often a confusing and convoluted mess, but that doesn&#8217;t mean that they have to be. The Guide to Practical Data will help ensure you&#8217;re reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the success of any initiative. Featuring detailed demonstrations from top bloggers, corporate execs and analysts.<br \/>Twitter: #whatareanalytics<\/p>\n<p><strong>Why bother with social media analytics?<\/strong><\/p>\n<ul>\n<li>Analytics are essential for understanding what&#8217;s going on in the world of social media<\/li>\n<li>Analytics are critical for tying social media expenditures to business outcomes<\/li>\n<li>Analytics are the key to mainstream social media marketing into the larger organization<\/li>\n<\/ul>\n<p><strong>What should you expect to get out of this session?<\/strong><\/p>\n<ul>\n<li>Examples of real social media analysis<\/li>\n<li>Insight into the tools and techniques theh &quot;experts&quot; use-free and paid<\/li>\n<li>Ideas for how to measure and analyze your own social media programs<\/li>\n<\/ul>\n<p>Benchmark your mentions to what their competitors are getting, when there aren&#8217;t solid numbers. <br \/>Measure marketing impact with trackbacks, or sales.<\/p>\n<p><strong>Basic Metrics (what is going on?)<\/strong><\/p>\n<ul>\n<li>Number of mentions, by type, source, or channel <br \/>(right now, the data is a little difficult to access &#8211; i.e. no full twitter data)<br \/>A way to monitor is to pull an RSS for a search or hash tag from twitter into Google Ready and it will give you aggregate data.<\/li>\n<li>Key themes\/ emerging memes from conversations<br \/>It&#8217;s very difficult to break out key themes, and scale it to read it all (stops at about a dozen).<\/li>\n<li>Most viral content, as measured in links, retweets, traffic, views<br \/>&quot;measuring the magic&quot;<\/li>\n<li>Top sources, as measured by volume, influence, engagement or relevance<br \/>what does top mean for you and your brand? <\/li>\n<\/ul>\n<p><strong>Visibility is key<\/strong><\/p>\n<p><strong>Engagement &#8211; Engagement Metrics by Site from PostRank<br \/><\/strong><a href=\"http:\/\/postrank.com\">PostRank Analytics<\/a> &#8211; aggregate number of tweets\/diggs\/etc. for a site.<\/p>\n<p><a href=\"http:\/\/twittercounter.com\">Twittercounter.com<\/a><\/p>\n<p><strong>Insight Metrics (how does this drive my business?)<\/strong><\/p>\n<ul>\n<li>Share of voice, compared to competitors<\/li>\n<li>To sources, as measured by volume, influence, engagement or relevance<\/li>\n<li>Sentiment<\/li>\n<li>Brand perception<\/li>\n<li>Product feedback<\/li>\n<li>Campaign reception\u00a0\u00a0\u00a0 <\/li>\n<\/ul>\n<p><strong>Business Metrics (how do i actually correlate this with money?)<\/strong><\/p>\n<ul>\n<li>Most viral content, as measured in links, retweets, traffice, views<\/li>\n<li>Campaign performance: views, traffic, reach<\/li>\n<li>On site conversions, e-commerce and others<\/li>\n<li>Correlation with sales<\/li>\n<li>Product extension ideas<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Friday, March 12, 2010 3:30pm Presenters:Margaret Francis &#8211; Scout LabsBlake Robinson &#8211; Attention Description:Analytics are often a confusing and convoluted mess, but that doesn&#8217;t mean that they have to be. The Guide to Practical Data will help ensure you&#8217;re reaching your full analytical potential. Learn how to analyze public and proprietary data to accelerate the&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.techory.com\/blog\/what-are-analytics-a-guide-to-practical-data\/\" title=\"Read What Are Analytics? A Guide To Practical Data\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","hentry","category-sxsw"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/posts\/1015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":0,"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techory.com\/blog\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}