Storytelling in the age of the tablet

Dr. Mario R. Garcia
Founder/CEO, Garcia Media

How do we adapt to change? Change is one of the most difficult things to deal with.

Media Quartet

  • Mobile (lean forward)
  • Online (lean forward)
  • Print (lean back)
  • Tablet (lean back)

Show your readers everything, that it is available across all platforms.

News is broken on mobile: twitter, mobile web, etc.
On election night most of the visitors came from mobile.
Mobile editions are going to be very important. Don’t just feed the mobile from the other platforms, but make a mobile-specific edition.

What features make an ideal tablet app?

  • Currated Content
  • Cut down the buckets of content

 

Design for the eye, but also the brain and the finger.
Make the finger happy – give them pop-up moments. Make the finger happy and give it something to do. Hook photos to videos or interactive content.

Design for the tablet by laying it all out and figuring out where the pop-up moments are. There are NO page numbers. Look for places to add interaction.
The first 10 seconds are very important.
People prefer to navigate through images instead headlines.
Photos and video do very well in tablet editions.
Tablet users prefer to read tablet editions (lean back) while relaxing in the evening (mobile/phone use is during the day).
Basic tablet edition is a PDF, better yet is a curated edition specifically for a tablet.
Do a tablet edition in a workshop setting with everyone there concentrating on:

  • Storytelling
  • Pop-ups
  • Navigation
  • Look and Feel

Poynter EyeTrack: Tablet Research

 

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