Danny Sullivan – Search Engine Lane
Matt Cutts – Google
Duane Forrester – Bing
Great video explaining in simple language what SEO is:
Search Engine Optimization by Common Common Craft
Bing Webmaster Tools
Google SEO Starter Guide
Google and Bing really try to do the right thing and not promote “bad” companies, but it is a hard thing to determine sometimes. The Decormyeyes.com guy was not helped by negative reviews.
Take a look at the cached version of the page in google or bing to see what the bots see. There is also a tool in google webmaster tools to see what the bots saw.
301 redirects do work – the fewer you have the better.
Go to the side of your “dirty” competitors terms, and you’ll make it eventually.
How are press releases handled in search engines? They haven’t been trusted since 2006. The value of a press release is to convince a newspaper to run with it… NOT to get search ranking.
Schema.org: Structured data markup that will help search engines organize your content. They don’t necessarily increase ranking, but helps the search engine know what they are seeing. This works for different types of content. Data highlighter can make this easier than creating the xml markup.
Dr. Mario R. Garcia
Founder/CEO, Garcia Media
How do we adapt to change? Change is one of the most difficult things to deal with.
- Mobile (lean forward)
- Online (lean forward)
- Print (lean back)
- Tablet (lean back)
Show your readers everything, that it is available across all platforms.
News is broken on mobile: twitter, mobile web, etc.
On election night most of the visitors came from mobile.
Mobile editions are going to be very important. Don’t just feed the mobile from the other platforms, but make a mobile-specific edition.
What features make an ideal tablet app?
- Currated Content
- Cut down the buckets of content
Design for the eye, but also the brain and the finger.
Make the finger happy – give them pop-up moments. Make the finger happy and give it something to do. Hook photos to videos or interactive content.
Design for the tablet by laying it all out and figuring out where the pop-up moments are. There are NO page numbers. Look for places to add interaction.
The first 10 seconds are very important.
People prefer to navigate through images instead headlines.
Photos and video do very well in tablet editions.
Tablet users prefer to read tablet editions (lean back) while relaxing in the evening (mobile/phone use is during the day).
Basic tablet edition is a PDF, better yet is a curated edition specifically for a tablet.
Do a tablet edition in a workshop setting with everyone there concentrating on:
- Look and Feel
Poynter EyeTrack: Tablet Research
March is once again upon us, so that means it is time for another South by Southwest Interactive conference in Austin, Tx. I will be collecting my notes once again on this blog (category SXSW) as well as on my SXSW sub-blog (sxsw.techory.com).
Scheduled March 8-12, the 2013 SXSW® Interactive Festival will feature five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer. Join us for the most energetic, inspiring and creative event of the year.
I ran across a really interesting analysis of Lego prices over the years.
Spoiler: Apparently prices aren’t going up, they just seem high because when most people first got into Legos they were kids and didn’t have a sense of money/cost.
Christmas has passed, but I guess it is still technically the holiday season. I ran across this great video of the Chipmunks “Christmas Time is Here” song slowed down. You can hear what the chipmunk voice actors in the song actually sounded like (even though Dave sounds like the devil).
I wanted one of these masks before I saw this commercial from Mentos… not I really want one!
Another year has come and gone. We are quickly approaching Black Friday and then the more recently coined Cyber Monday, so that means it is time again for my list of holiday geek gift guides. I started putting this list together quite a few years back to help me find gifts for my friends and family. Since I like general geekery, most of these lists have a technology or gadget slant to them, but there are a handful that work for more general gift giving. As usual, I will keep this list up to date as I run across more. If you know of any that I have missed, leave me a comment and I’ll make sure to get it added.
(Guides from previous years: 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004)
Need a site to waste 5 minutes on? Check out Silk, a website that lets you write in smokey patterns.
I like to keep my desktop fresh looking and will rotate a new desktop wallpaper image in every month or so. I’m always on the lookout for good sites to find desktop images, and have been collected a few of them over the years. As I was looking for some new images, I ran across a cool site for desktops that has a really nice bonus feature. The site is called Desktoppr. Like many desktop/wallpaper sites it provides high-quality user submitted images. The thing that makes this site stand out is that is automatically syncs your desktop image choices to Dropbox, so you can go through and pick out what you like, and like magic, it is delivered to your computer where you can point your OS at it to change them automatically.
Desktoppr is a new site, and is still in beta, but I didn’t have any problems finding a beta account invite. You can sign up on their site, or just do a little digging to find a beta invite. If you like desktop images, Desktoppr has a lot of nice once to choose from, and they make it really easy to grab them and use them on your computer.
This is pretty awesome…
Hotwheels sets a world record by racing two cards through a 6-story vertical loop.
I don’t know if this would be categorized as tech or not, but it’s really really cool. Designers Yonggu Do and Eunha Seo have created a concept for a chalkboard erasure that turns the dust that is erases into new pieces of chalk.
Chalkeeper is a very innovative way to contain chalk dust (which causes allergic reaction in many children) and reuse it. It is basically a duster that erases chalk from the blackboard and absorbs it into the system. When enough dust is collected, it molds it back to a piece of chalk….kinda like a never ending chalk! Clever!
With whiteboards everywhere now, maybe this doesn’t matter, but it’s still a pretty innovative concept.
Source: From Dust to No-Dust
Do you really enjoy Tower Defense games? Have you always wished that you could play Tower Defense in your own back yard? Well, wish no more. MapsTD hooks the Tower Defense you know and love to Google Maps (with a fun 8-bit design). You can put in your zip code and protect your neighborhood from the evil invaders trying to get in.
Maps TD in Iowa City
Give it a try in your neighborhood!
Tuesday, March 13 – 3:30PM – 4:30PM
Keri Kandel Prod Mktg Mgr Google Inc
This session was a core conversation, which means the room was filled with Google+ users talking about the product. The session was facilitated by a Google representative. There was generally good back and forth. These notes may be a bit disjointed because of the quick pace of the conversation. I think I was able to capture some good points, but it was not a structured presentation like many of the sessions at SXSW.
- G+ Hangouts will eventually provide an option for “On Air” which is meant for a one to many larger group setting vs. a video conversation between up to 10 people (currently in beta).
- Why Google+? The main reason is create a common thread across all Google products. It is both social and search, and provides a large input to Google’s core, search.
- Search + Your World pushes a lot of content posted on G+ into higher placement in search results.
- Connecting your website to your G+ page using “rel=author” code will create that connection and ultimately help search results.
- Promotion of your G+ Page
- To get traction on your pages, they need to be marketed or pushed externally. You can only get so much internal connection to your G+ pages.
- Engage other pages with your page.
- Look at successful pages: Angry Birds
- You don’t need to post 10x’s a day to get in, just smaller regular engaging content is good enough for now.
- It isn’t all about engagement, but getting users to engage with you – post things that encourage feedback, or host a hangout.
- There are currently 100 million users of G+ – being an early adopter and building the user base now is a good thing.
To see the latest launches for G+, follow #googleplusupdate
Tuesday, March 13 – 5:00PM – 6:00PM
Angel Anderson Experience Dir Crispin Porter+Bogusky
We are constantly being asked to go faster and faster.
What is Triage?
- "To sort" produce sorting
- battlefield medics
- Necessity is the mother of invention.
- War provides many necessities.
- Assess before treating – what are the products on your table?
- Minor: walking wounded – low-impact projects that won’t be significantly affected whether you help them or not. (creating banner ads)
- Delayed: Projects should be addressed, but don’t require immediate attention (proof of concept first).
- Immediate: Projects that have significant impact and really matter.
- Expectant: projects that are critically flawed and no amount of time and effort can save.
- The product is the star – don’t think you are a genius designer. Don’t thin-slice. Don’t just jump right into wireframes.
- Marketing is a team sport. Leads digital strategy and planning, collaborates in all phases, responsible for the vision, quality and performance of the work.
- Some products just nee to be put out of their misery (this is hard to do).
- Learn how to say no (like Steve Jobs).
How to say no:
- Tell the truth.
- Ask questions.
- Tell stories.
- Reflect Conflict.
- Poison Pill (plant seeds for something to die).
- Figure out how to turn no resources into something killer.
- What is it?
- Who is it for and what’s their payoff?
- Why are we creating it?
- How does it work?
- What re the risks?
- Lean UX? Kaban?
- Make sure you schedule rest.
- Find flow in the chaos.
- Use your lulls – when things quiet down, give attention to the delayed and minor projects.
Tuesday, March 13 – 2:00PM – 3:00PM
Amit Breuer Pres Amythos MediaGhassan Fayad Pres KngfuChris Harris Head of Online Content Shaw Media Group
A Canadian file about storming Juno Beach in WWII. The interactive portion of the film started moving before filming of the video portion and provided an opportunity to collaborate before production actually began. Many things couldn’t not have been done if the interactive portion came after the fact. The interactive team put together visuals/proof of concepts and wireframe demo/discuss the project with the filmmakers. It helps the more linear people (filmmakers) understand the digital/interactive side.
My Sep 11th (myseptember11th.org)
The interactive piece was put together after the film was made. It included profiles of people’s experiences on Sept 11th. There is a user-created component for uploading video/text/photos of experiences.
Cafe De Fiore (theatrical release film)
The interactive portion was built around the script of the film, since it was the first piece of the film that existed. They would release different portions as the script became ready even before the film was complete. This was all released progressively up until the film was actually released in theaters. Once this was out there, the filmmakers got interested in interacting on the social networks because of the buzz that the initial released content created.
Things to ask with a combo web/film project:
- What is the property and how much participation is there from both sides?
- Will the director be involved on the web portion?
- Which one creates the other?
- Is the web just an entry point, or is it more vertical, and just promotional?
- Who controls the different portion after the fact? Who takes on the social aspect afterwards? Make sure everyone is involved to ask these questions.s