Apr
21
Mentos Rainbow in the UK
It looks like Mentos are doing pretty well in Great Britain. According to a recent press release, a new type called “Mentos Rainbow” will start to show up on shelves.
Mentos is now the largest brand within Perfetti Van Melle with an impressive brand awareness of 68% after being launched just 3 years ago. In 2008 Mentos Mint was the fastest growing mint product in the UK confectionery market.
Building on the success of Mentos Fruit and Mint in the UK, Perfetti Van Melle are launching a limited edition Mentos Rainbow. Each roll will contain an exciting mix of 7 fruit flavours (grape, strawberry, orange, watermelon, pineapple, raspberry and apple) all made with real fruit juice.
What’s more, consumers are guaranteed to get two chews of each flavour in every pack.
Is there anyone going to the UK any time soon who can pick me up a roll or two?
Categories: Mentos
Comments (3)
We had some of these when we were in Edinburgh. They were awesome. Though there was no grape – it was black currant. Very tasty, and my favorite out of all the flavors.
Are the Rainbow Mentos available in the US? I have seen the commercials, but can’t find the product anywhere.
[...] a display stand on the checkout counter with rolls of the new Mentos Rainbow flavor. I originally posted about them last year when they showed up in the UK. After seeing some ads on TV about the rainbow rolls, I figured it [...]