Tuesday, March 13 – 3:30PM – 4:30PM
Keri Kandel Prod Mktg Mgr Google Inc
This session was a core conversation, which means the room was filled with Google+ users talking about the product. The session was facilitated by a Google representative. There was generally good back and forth. These notes may be a bit disjointed because of the quick pace of the conversation. I think I was able to capture some good points, but it was not a structured presentation like many of the sessions at SXSW.
- G+ Hangouts will eventually provide an option for “On Air” which is meant for a one to many larger group setting vs. a video conversation between up to 10 people (currently in beta).
- Why Google+? The main reason is create a common thread across all Google products. It is both social and search, and provides a large input to Google’s core, search.
- Search + Your World pushes a lot of content posted on G+ into higher placement in search results.
- Connecting your website to your G+ page using “rel=author” code will create that connection and ultimately help search results.
- Promotion of your G+ Page
- To get traction on your pages, they need to be marketed or pushed externally. You can only get so much internal connection to your G+ pages.
- Engage other pages with your page.
- Look at successful pages: Angry Birds
- You don’t need to post 10x’s a day to get in, just smaller regular engaging content is good enough for now.
- It isn’t all about engagement, but getting users to engage with you – post things that encourage feedback, or host a hangout.
- There are currently 100 million users of G+ – being an early adopter and building the user base now is a good thing.
To see the latest launches for G+, follow #googleplusupdate