Monday, March – 12 3:30PM – 4:30PM
Michelle Avary Natl Mgr Toyota Motor CorporationZach Brand Sr Dir Tech NPR
Telematics: When the vehicle is aware of its location and can engage in 2-way conversation.
- Safety & Security (onstar)
- Navigation Assistance
- Convenience/Info Service (fuel prices/traffic)
Experience in Cars will Change
- Control + Choice + Ubiquity
- 70% of people say apps are critical to next smartphone purchase
- Fragmentation – 15 car manufacturers in the USA with their own systems. 4320 fragmentation to deal with.
- HMI (human machine interface) – steering wheel controls, voice, mouse-type controls
- All vehicle components must be built to withstand conditions similar to those experienced in a jet plane (these systems are expensive).
- Vehicle decisions are made by the heart, and smartphone decisions are made by the brain.
Criteria for App Selection
- Facilitates safe driving behaviors
- Enhances driving and ownership experience
- Allows for enjoyable personalized experience
- Demonstrates strong brand harmony