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	<title>Techory.com - Regular Ramblings About Technology &#187; Scott</title>
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	<link>http://www.techory.com/blog</link>
	<description>Regular Rambling About Technology</description>
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		<title>A History of Computer Icons</title>
		<link>http://www.techory.com/blog/a-history-of-computer-icons/</link>
		<comments>http://www.techory.com/blog/a-history-of-computer-icons/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 01:44:58 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/?p=1099</guid>
		<description><![CDATA[I ran across a nice article tonight that takes a brief trip down memory lane through the history of computer icons. The first icons are from 1973 on the first GUI interface of the Xerox Alto, taking you all the way up to Windows 7&#8242;sbig shiny icons of today.]]></description>
			<content:encoded><![CDATA[<p><a href="http://psd.tutsplus.com/articles/theory/know-your-icons-part-1-a-brief-history-of-computer-icons/"><img class="alignright size-full wp-image-1100" title="icons" src="http://www.techory.com/blog/wp-content/uploads/icons.png" alt="" width="250" height="133" /></a>I ran across a nice article tonight that takes a brief trip down memory lane through the <a href="http://psd.tutsplus.com/articles/theory/know-your-icons-part-1-a-brief-history-of-computer-icons/">history of computer icons</a>. The first icons are from 1973 on the first GUI interface of the Xerox Alto, taking you all the way up to Windows 7&#8242;sbig shiny icons of today.</p>
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		<title>CrosT Application for WebOS</title>
		<link>http://www.techory.com/blog/crost-an-application-for-webos/</link>
		<comments>http://www.techory.com/blog/crost-an-application-for-webos/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 20:36:02 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/?p=1088</guid>
		<description><![CDATA[For the past several months, I have been working with a colleague of mine (Matt) on a mobile app for WebOS (Palm Pre and Palm Pixi).  It started with an idea from Matt&#8217;s wife while they were waiting at the port of entry in Nogales to cross the border back  into the US while visiting [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pivotalcog.com/applications/crost/"><img class="alignright size-full wp-image-1089" style="border: 0pt none;" title="crost-new" src="http://www.techory.com/blog/wp-content/uploads/crost-new.png" alt="" width="144" height="262" /></a>For the past several months, I have been working with a colleague of mine (Matt) on a mobile app for WebOS (Palm Pre and Palm Pixi).  It started with an idea from Matt&#8217;s wife while they were waiting at the port of entry in Nogales to cross the border back  into the US while visiting some family in Mexico. If you&#8217;re unfamiliar with crossing the border, it can take a very long time just sitting in a long line of cars waiting. The idea was to create a mobile app that you could look up the current wait times at any port of entry into the US (we added Canada too). This issue we got the ball rolling on an <a href="http://www.pivotalcog.com/applications/crost/">application called CrosT</a>.</p>
<p>We decided to jump into this app using WebOS since it had a pretty simple, straight-forward development environment. The end product we came up provides quick access to current border crossing times (commercial, passenger, or pedestrian) into the US from Mexico or Canada, or into Canada from the US. CrosT will also provide a listing of the nearest ports of entry to your current location, using your device&#8217;s built-in GPS function. If you have a WebOS device, and a need for quick access to border crossing times on your WebOS device, <a href="http://developer.palm.com/webChannel/index.php?packageid=com.pivotalcog.app.bwt">give CrosT a download</a>.</p>
<blockquote><p><strong>CrosT</strong> provides border wait times for entry into the  United States and Canada conveniently formatted for your Palm Pre or  Pixi, in the NAFTA zone language (English, French or Spanish) of your  choice. CrosT can also tell you where the nearest crossing is and allows  you to bookmark the reports you most frequently access for quick  review. CrosT is the only application available for WebOS that provides  this information for both the northern and southern borders of the  United States in all NAFTA zone languages.</p></blockquote>
<p>CrosT is the first of what will hopefully be a series of mobile apps we create. As we develop more apps, we&#8217;ve set up a small company called <a href="http://www.pivotalcog.com/">Pivotal Cog</a> to serve as a central point for our future development.</p>
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		<title>Mentos &amp; Diet Coke World Record Broken Again</title>
		<link>http://www.techory.com/blog/mentos-diet-coke-world-record-broken-again/</link>
		<comments>http://www.techory.com/blog/mentos-diet-coke-world-record-broken-again/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:40:34 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Mentos]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/?p=1079</guid>
		<description><![CDATA[The Guinness World Record for Mentos and Diet Coke has been broken yet again, this time by the Tour College of Changchun University in China. The previous record was set by Turbia University for 1911 fountains. The new record was set with 2175 fountains. &#8220;We ordered 2,450 packs of sweets from a local supermarket, and [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://community.guinnessworldrecords.com/_Most-mentos-and-soda-fountains/BLOG/2388250/7691.html">Guinness World Record</a> for Mentos and Diet Coke has been broken yet again, this time by the Tour College of Changchun University in China. The <a href="http://www.techory.com/blog/mentos-diet-coke-record-broken-again/">previous record</a> was set by Turbia University for 1911 fountains. The new record was set with 2175 fountains.</p>
<blockquote><p>&#8220;We ordered 2,450 packs of sweets  from a local supermarket, and the day before the event, we had to unwrap  them all, put them on skewers and then wrap them again to stop them  melting in the heat.&#8221;</p>
</blockquote>
<p><a href="http://www.techory.com/blog/wp-content/uploads/largest-mentos-fountain2.jpg-Guinness-World-Records-Photo.jpg" rel="lightbox[1079]"><img class="aligncenter size-medium wp-image-1081" title="largest mentos fountain2.jpg - Guinness World Records Photo" src="http://www.techory.com/blog/wp-content/uploads/largest-mentos-fountain2.jpg-Guinness-World-Records-Photo-300x178.jpg" alt="" width="300" height="178" /></a><a href="http://www.techory.com/blog/wp-content/uploads/largest-mentos-fountain1.jpg-Guinness-World-Records-Photo.jpg" rel="lightbox[1079]"><img class="aligncenter size-medium wp-image-1080" title="largest mentos fountain1.jpg - Guinness World Records Photo" src="http://www.techory.com/blog/wp-content/uploads/largest-mentos-fountain1.jpg-Guinness-World-Records-Photo-300x187.jpg" alt="" width="300" height="187" /></a></p>
<p> </p>
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		<title>Mentos Powered Rocket Car</title>
		<link>http://www.techory.com/blog/mentos-powered-rocket-car/</link>
		<comments>http://www.techory.com/blog/mentos-powered-rocket-car/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 02:16:08 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Mentos]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/?p=1077</guid>
		<description><![CDATA[Those crazy guys at Eppybird have done it again. They&#8217;re the guys who brought you the amazing Mentos fountains. This time around they&#8217;re using Coke Zero (apparently it works as good as Diet Coke) and Mentos to make a rocket car. 108 bottles of Coke Zero and 648 Mentos propel the car (and driver) 212 [...]]]></description>
			<content:encoded><![CDATA[<p>Those crazy guys at <a href="http://www.eepybird.com/">Eppybird</a> have done it again. They&#8217;re the guys who brought you the <a href="http://www.techory.com/blog/another-awesome-mentos-fountain/">amazing Mentos</a> <a href="http://www.techory.com/blog/awesome-mentos-fountain/">fountains</a>. This time around they&#8217;re using Coke Zero (apparently it works as good as Diet Coke) and Mentos to make a rocket car. 108 bottles of Coke Zero and 648 Mentos propel the car (and driver) 212 feet. One word&#8230; awesome!</p>
<p><a href="http://www.techory.com/blog/mentos-powered-rocket-car/"><em>Click here to view the embedded video.</em></a></p>
<p>(you can also check out their <a href="http://www.eepybird.com/featured-video/the-coke-zero-mentos-rocket-car-early-experiments/">early experiments</a>)</p>
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		<title>Super Mario Crossover</title>
		<link>http://www.techory.com/blog/super-mario-crossover/</link>
		<comments>http://www.techory.com/blog/super-mario-crossover/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:27:35 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Games]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/?p=1071</guid>
		<description><![CDATA[Have you ever wanted to run your favorite old-school Nintendo characters through the original Super Mario Brothers? Well wait no more, you now can with Super Mario Crossover. You have a choice of Mario, Link from Zelda, Bill R. (didn&#8217;t know that was his name) from Contra, Simon from Castelvania, Mega Man or Samus from [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mariocrossover.com/"><img class="alignright size-full wp-image-1072" style="border: 0pt none;" title="crossover" src="http://www.techory.com/blog/wp-content/uploads/crossover.png" alt="" width="200" height="188" /></a>Have you ever wanted to run your favorite old-school Nintendo characters through the original Super Mario Brothers? Well wait no more, you now can with <a href="http://mariocrossover.com/">Super Mario Crossover</a>. You have a choice of Mario, Link from Zelda, Bill R. (didn&#8217;t know that was his name) from Contra, Simon from Castelvania, Mega Man or Samus from Metroid. The great thing about using these other characters, is you get to use their own weapons instead of just jumping on things with Mario. The author of the game says:</p>
<blockquote><p>This is my first game, and I have worked on it for over a year. It  has been a long journey, but I think you will see that all of my effort  has paid off. I have recreated the entire game of Super Mario Bros, but  now you can play as different characters. Each character plays just like  they do in their original games with a few modifications to make the  experience better.</p>
<p>This is my tribute to classic NES games, and anyone who grew up  playing Nintendo should enjoy it. Now please enjoy the hell out of this  game and experience Super Mario Bros in a whole new way!</p>
<p>And yes, I know that controlling Simon Belmont in the air isn&#8217;t easy,  but that&#8217;s what makes him special. And he can double jump to help you  control it a bit more. <img src='http://www.techory.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I highly recommend playing this with a gamepad if you have one, but  you can still enjoy it with a keyboard.</p></blockquote>
<p><a href="http://mariocrossover.com/">Go take it for a spin</a> (newgrounds.com), it&#8217;s fun to play an old favorite game from a different perspective.</p>
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		<title>David After Dentist: Family Video to Viral Sensation</title>
		<link>http://www.techory.com/blog/david-after-dentist-family-video-to-viral-sensation/</link>
		<comments>http://www.techory.com/blog/david-after-dentist-family-video-to-viral-sensation/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 00:20:05 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/david-after-dentist-family-video-to-viral-sensation/</guid>
		<description><![CDATA[Tuesday, March 16, 2010 Presenter: David DeVore &#8211; David After Dentist Description: What motivated our family to post the first &#8220;David After Dentist&#8221; video. What was our reaction to the video going viral &#8212; and why we decided to embrace the massive popularity. How David has reacted to all the attention and how we have [...]]]></description>
			<content:encoded><![CDATA[<p>Tuesday, March 16, 2010<br /> Presenter: <a href="http://davidafterdentist.com/">David DeVore &#8211; David After Dentist</a></p>
<p>Description: What motivated our family to post the first &#8220;David After Dentist&#8221; video. What was our reaction to the video going viral &#8212; and why we decided to embrace the massive popularity. How David has reacted to all the attention and how we have tried to control his exposure. The negative aspects and how we chose to handle it. Learn all this and more at this fun-filled session!</p>
<p><a href="http://www.techory.com/blog/david-after-dentist-family-video-to-viral-sensation/"><em>Click here to view the embedded video.</em></a></p>
<p>The video has been viewed over 54 million times today.<br /> YouTube said that this was the 2nd most viewed video after Susan Boyle.<br /> On the <a href="http://www.comedycentral.com/tosh.0/">Tosh.0 show</a></p>
<p><strong>How did this happen?</strong></p>
<ul>
<li>They did it because David&#8217;s mom couldn&#8217;t be there. Dad stays at home and had to take David to the dentist.</li>
<li>David would get very nervous about the dentist (7yrs old).</li>
<li>Decided to use flip cam to show David his nervousness was worse than the actual event, and to show Mom. The plan was to record the whole day.</li>
<li>It was originally shown to just family and friends (email or at home).</li>
<li>Got into Facebook later, and posted to wall. FB friends really liked it.</li>
<li>Feb, &#8217;09 it got posted to Youtube to make it easier since other&#8217;s wanted to see it. It was made public.</li>
<li>David was asked if he was OK with it being posted for public view, and he was OK with it.</li>
<li>The night it was posted it had 10k views&#8230; shocked.</li>
<li>Radio shows picked up on it the following Monday morning. They did a lot of radio interviews. They started pulling it up on YouTube after hearing on radio. The following day it was up to 3 million views.</li>
</ul>
<p><strong>Were we OK with this many people seeing it?</strong></p>
<ul>
<li>Are we OK with this? Was David OK with it?</li>
<li>We&#8217;ll make a family adventure out of this and see what happens.</li>
<li>Nothing has happened that the family hasn&#8217;t been comfortable with.</li>
</ul>
<p><strong>Jimmy Kimmel &#8211; Tosh.0 &#8211; Other features</strong></p>
<ul>
<li>ABC/Disney wouldn&#8217;t allow Jimmy Kimmel to use it because of the subject matter.</li>
<li>The family was able to go out and warm up the audience even though they couldn&#8217;t be on the show.</li>
<li>Were able to go to Disney World and get a photo with Dentist Mickey and Minnie</li>
<li>Went on Tosh.0, and did a portion of that show.</li>
<li>Super Bowl Commercial &#8211; hired an actor to recreate video with Beyonce.</li>
</ul>
<p><strong>Parodies</strong></p>
<ul>
<li>There are so many out there!</li>
<li><a href="http://www.youtube.com/watch?v=sGTAnXqn9Jc">Chad Vader is their favorite</a>.</li>
<li>Going to visit and see Chad Vader in April</li>
</ul>
<p><a href="http://www.techory.com/blog/david-after-dentist-family-video-to-viral-sensation/"><em>Click here to view the embedded video.</em></a></p>
<p><strong>Controversy</strong></p>
<ul>
<li>People thought dad drugged David, or the car was moving.</li>
<li>Chicago Sun Times wrote a scathing article about the video &#8211; her daughter showed the author the video.</li>
<li>The popularity of the video jumped after the article (Today Show, Tyra Banks, Bill Oreily)</li>
<li>Took off outside the US as well.</li>
<li>David has been protected from much of it. The TV was turned off. An awards show wanted to use part of it, but they turned it down.</li>
<li>David Loves In-N-Out Burger!!! (smart kid!)</li>
</ul>
<p><strong>Monetization = Paying for College</strong></p>
<ul>
<li>Maybe they can buy a bike or video games, and it grew.</li>
<li>Maybe they can pay for college or even the other children.</li>
<li>That would be the best thing to get out of it.</li>
<li>They&#8217;ve been able to do some charitable things, and show David about doing good things.</li>
<li>Majority of the money is from the YouTube partner program (ad share). Sometimes there will be a sponsored ad on another page.</li>
<li>Visio commercial licensed the video.</li>
<li>They&#8217;ve turned several down, and some companies have also turned down using it.</li>
<li>Europe and Australia have used the video for several shows (license fee).</li>
<li>Doctors and Dentists have approached as a funny opening, or also as part of an education program showing effects of anesthesia. Harvard used it in some current events class.</li>
<li>Licensing was a challenge (legal documents) &#8211; Hollywood is used to paying very little money with very strict legal requirements. America&#8217;s Funniest Videos owns the video forever whether they use it or not.</li>
</ul>
<p><strong>Family Business</strong></p>
<ul>
<li>Tshirt and promotional material is all done at home.</li>
<li>New logo created by Genine Shafer</li>
<li>Brand new website went live last night (<a href="http://davidafterdentist.com">http://davidafterdentist.com</a>) &#8211; over 100,000 new video views a day.</li>
</ul>
<p>&#8220;It&#8217;s just really cool to be a part of something like this. The positive comments from people are great.&#8221;</p>
<p><strong>Questions:</strong></p>
<ul>
<li>What was the first trip back to the dentist like?<br />The surgeon that did it didn&#8217;t want to have anything to do with it. The regular dentist loves it, and has been very nice about the whole thing.</li>
<li>How</li>
</ul>
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		<title>Cracking the Books &#8216; User-Generated Content in Education</title>
		<link>http://www.techory.com/blog/cracking-the-books-user-generated-content-in-education/</link>
		<comments>http://www.techory.com/blog/cracking-the-books-user-generated-content-in-education/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 20:31:28 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/cracking-the-books-user-generated-content-in-education/</guid>
		<description><![CDATA[Tuesday, March 16, 2010Presenters:Clyde Boyer &#8211; Trinity Education GroupRon Reed &#8211; RL Reed ConsultingAnita Givens &#8211; Texas Education AgencyMargarita Pinkos &#8211; MPinkos Education Consultants Description:&#34;Age considers; youth ventures.&#34; This aphorism has never seemed more real than in a typical U.S. public school classroom: the students are operating on several levels simultaneously in media-saturated environments, while [...]]]></description>
			<content:encoded><![CDATA[<p>Tuesday, March 16, 2010<br />Presenters:<br />Clyde Boyer &#8211; Trinity Education Group<br />Ron Reed &#8211; RL Reed Consulting<br />Anita Givens &#8211; Texas Education Agency<br />Margarita Pinkos &#8211; MPinkos Education Consultants</p>
<p>Description:<br />&quot;Age considers; youth ventures.&quot; This aphorism has never seemed more real than in a typical U.S. public school classroom: the students are operating on several levels simultaneously in media-saturated environments, while classroom teachers and publishers all seem to be standing on the sidelines, trying to catch up.</p>
<p><a href="http://www.youtube.com/watch?v=QjA5faZF1A8">Canon YouTube Video</a> put together by a student in Korea. Hundreds of people have learned to play this song just by this video. This is a very atypical learning (informal) learning environment.</p>
<p>Type 3 words into YouTube for what you&#8217;re trying to accomplish. Search for &quot;Graphinc Linear Equations.&quot; Students post comments thanking the poster for putting the information online. Same &quot;think you&quot; comments from GED test-taker as well as an honors math student.</p>
<p>Education Trends:</p>
<ul>
<li>Mobility</li>
<li>User Created Content</li>
<li>Learning Communities (youtube, facebook, social netoworking&quot;</li>
</ul>
<p>Culture eats strategy every day of the week.<br />What is the culture of these user-created learning content? </p>
<p><strong>Vinton Cerf was the hero of a dark world (father of the internet)</strong></p>
<ul>
<li>All these computers in the world, but they can talk now!</li>
<li>Learning: Change = opportunity</li>
</ul>
<p><strong>Connections System from Rice University </strong>(<a href="http://cnx.org/">http://cnx.org/</a>)</p>
<ul>
<li>CMS for educational content</li>
<li>Repository of that educational content</li>
<li>Spreads the content in various different ways (online, mobile, hard copy textbook).</li>
<li>Over 15,000 modules woven into nearly 1000 collections</li>
<li>Everything is modularized for repurpose if needed, update a module at a time, not the entire book.</li>
<li>Openness &#8211; everyone can create content! Unfortunately not everything is wonderful because of this. How do you maintain quality? Lenses.</li>
<li>Lenses &#8211; allowing for the good quality people to endorse good high-quality content.</li>
<li>Frictionless Remixing &#8211; you can put in new stuff whenever you want or need (xml and OAI). Everything is Creative Commons based licensed.</li>
<li>Customization &#8211; lightweight branding vs. full-scale branding in your own window. Zoning &#8211; community can rope off areas (k-12 doesn&#8217;t need to see medical content). Enterprise Rhaptos &#8211; states can run their own version of the software.</li>
<li>Textbooks are still the #1 way of learning in the US. Technology isn&#8217;t always available to move away from that.</li>
</ul>
<p><strong>Ning Network </strong>(<a href="http://www.ning.com/">http://www.ning.com/</a>)</p>
<ul>
<li>Build your own social network around whatever areas you need.</li>
<li>Over 1,400 educators are sharing information and practice in this network. &quot;You met each other once at this event, come back and share more.&quot;</li>
<li>Share what you&#8217;re doing in the classroom with other teachers. </li>
<li>Mentoring happening, Find out what works and doesn&#8217;t work.</li>
<li>No course management system from Ning, so the system is still evolving.</li>
</ul>
<p><strong>Second Life</strong></p>
<ul>
<li>Set up a virtual island in Second Life.</li>
<li>For teaching ready to be on the cutting edge, this works really well.</li>
<li>It&#8217;s like a webinar with an avatar.</li>
</ul>
<p><strong>Design</strong></p>
<ul>
<li>A design asks questions, &quot;what problem are we solving?&quot;</li>
<li>What are we solving with open source textbooks? What do textbooks solve?<br />It&#8217;s a pathway to literacy.</li>
<li>The most telling thing we&#8217;re solving with open source textbooks is cost. States don&#8217;t have a lot of money right now. Many changes are, and always will be driven by cost.</li>
<li>Not only is the cost lower for these textbooks, but many times the quality is higher. </li>
<li>Challenges: How do you get textbooks? Vetting sometimes lowers the quality of textbooks. Looking at this&#8230; do we even need textbooks?</li>
<li>What if we allow students and learning groups to define their own resources? Kids <em>can</em> structure their own resources. </li>
<li>Textbooks are written for the classroom (one single source) and NOT for students. A single student will have issues accessing that only source.</li>
<li>Students will probably figure things out before we (educators) do.</li>
</ul>
<p><strong>What states are doing the best job leveraging the best learner created content?</strong></p>
<ul>
<li>Texas is going a pretty good job. There is an open-access education initiative that puts Texas in the forefront because it allows open content to be used as the primary text. California allows it to be used, but only as a supporting text.</li>
<li>Open texts are being taken on world-wide &#8211; China, Brazil. There are many forces against it in the US.</li>
<li>The access to technology in large enough numbers may be limiting this too.</li>
</ul>
<p><strong>What&#8217;s being done to incent people to contribute</strong></p>
<ul>
<li>Give teachers professional visibility (teachers are busy). </li>
<li>Add e-commerce system to the system, and add some sort of payment. Trade funds for creation and/or use. What about .99 for a lesson plan (ala Apple)?</li>
<li>If you publish in an open setting, you&#8217;re more likely to get it used world-wide &#8211; tenure calls for this.</li>
</ul>
]]></content:encoded>
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		<title>Mobile Content is Social</title>
		<link>http://www.techory.com/blog/mobile-content-is-social/</link>
		<comments>http://www.techory.com/blog/mobile-content-is-social/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:53:09 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/mobile-content-is-social/</guid>
		<description><![CDATA[Tuesday, March 16, 2010Presenters:Tom Watson &#8211; Facebook IncJustin Shaffer &#8211; Hot Potato Media IncMichael Sharon &#8211; Facebook Inc Description:This whirlwind tour through various interaction models, content strategies, use cases and interface tweaks will be peppered with anecdotes, secrets and tips to help you create addictive social experiences on mobile. You&#8217;ll hear from Michael Sharon and [...]]]></description>
			<content:encoded><![CDATA[<p>Tuesday, March 16, 2010<br />Presenters:<br /><a href="http://tincorporated.com/">Tom Watson</a> &#8211; Facebook Inc<br /><a href="http://www.muchonieve.com/blog/">Justin Shaffer</a> &#8211; Hot Potato Media Inc<br /><a href="http://michaelsharon.com/">Michael Sharon</a> &#8211; Facebook Inc</p>
<p>Description:<br />This whirlwind tour through various interaction models, content strategies, use cases and interface tweaks will be peppered with anecdotes, secrets and tips to help you create addictive social experiences on mobile. You&#8217;ll hear from Michael Sharon and Tom Watson of Facebook, and Justin Shaffer of Hot Potato.</p>
<p><strong>One theme has changed mobile content over the last few years</strong></p>
<ul>
<li>Touch &#8211; changed the game. <br />1.) size &#8211; bigger is better, the keyboard/buttons are gone<br />2.) intimacy &#8211; you can play with this big touch screen and just tap to interact just by using our fingers.<br />3.) control &#8211; we&#8217;re good at using our fingers to interact with things</li>
<li>Speed<br />1.) hardware &#8211; the amazing advances recently in hardware.<br />2.) software &#8211; you can get new apps, you can put stuff in the clouds<br />3.) perception of speed &#8211; software taking advantage of hardware.</li>
<li>Cheating<br />the network cloud isn&#8217;t as fast as it should be. New API&#8217;s and dev techniques make the device feel more responsive.</li>
</ul>
<p><strong>Is Mobile Content More Social?</strong></p>
<ul>
<li>Mobile content isn&#8217;t inherently social (you stand by yourself and check your phone).</li>
<li>Report: &quot;90% of waking hours spend staring at glowing rectangles.&quot; -the onion</li>
</ul>
<p><strong>What does it mean to be social?</strong></p>
<ul>
<li>You want to talk/interact&#8230; people to see your stuff.</li>
</ul>
<p><strong>How do you facilitate this?</strong></p>
<ul>
<li><strong>Friends</strong><br />Include your friends in your device (facebook mobile site). Facebook defaulted the view to order by recent activity. You don&#8217;t have to search for a way to be social.
<p>Address/Contact list in your mobile device: It&#8217;s not very social &#8211; awkward to add/edit in your device. Create a pure managed address book. Blackberry pulled in facebook info to the address book. Palm Pre created the unified address book by pulling all this contact information together. iPhone syncs photo/phonebook onto phone from Facebook.</p>
<p>Doodle Jump uses Facebook Connect to provide a social graph/connections into any applications. </li>
<li><strong>Notifications <br /></strong>Active notifications (pay attention to now) or Passive (I&#8217;m interested in seeing what has been updated.</li>
<li><strong>Sharing<br /></strong>Photos are a big key to sharing (Facebook). Make it as easy as possible to get a photo into the cloud and tag/describe, making it even more social. Facebook app uses the type-ahead for tagging, making the barrier even smaller to get info in as quickly as possible.</li>
<li><strong>Serendipity<br /></strong>Having a connected device with you al the time, you can post different types of content as well as geographic information. You can see what is nearby your current position (Gowalla &amp; 4Square).</li>
<li><strong>Discovery <br /></strong>You can get a different context for different places and times. Do I want to communicate or just see what people are saying? You can filter a larger audience and get information that is relevant to you.
<p>Facebook news feed exposes the popular things, and not everything, or just your own things. </li>
<li><strong>Control<br /></strong>Gowalla, Hot Potato, 4Square: all of these show location content. They all allow you to post to twitter and facebook on top of the individual app posting. The user can control where they want that information to go (internal or external). You can/should have control to where, but also the ability to remove things.</li>
<li><strong>Intent<br /></strong>Interfaces should be designed in such a way to illicit the response you&#8217;re looking for. Quora mobile interface has a bigger check box for mobile (finger click).</li>
<li><strong>Feedback<br /></strong>The link feedback from Facebook makes you feel good when other people comment/link what you post. It makes you come back and post more. It&#8217;s a circle that draws you back in and you provide info, and then get feedback, it encourages you to post again. It&#8217;s powerful to provide feedback to your users and let them know what is going on.
<p>4Square badges encourage you to continue using with game mechanics. You want to compete with friends and get more badges.</li>
</ul>
]]></content:encoded>
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		<title>Web Video Thunderdome: Branded vs Unbranded, You Decide</title>
		<link>http://www.techory.com/blog/web-video-thunderdome-branded-vs-unbranded-you-decide/</link>
		<comments>http://www.techory.com/blog/web-video-thunderdome-branded-vs-unbranded-you-decide/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 16:47:29 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/web-video-thunderdome-branded-vs-unbranded-you-decide/</guid>
		<description><![CDATA[Tuesday, March 16, 2010Presenters:Mike Arauz &#8211; UndercurrentBud Caddell &#8211; Undercurrents Description:Does your branded web video pass the &#34;I&#8217;d rather be watching porn/kittens&#34; test? Looking at the most viewed branded and unbranded web videos of the past 6 months, and the key metrics behind them, our audience will vote to decide which web videos reign supreme. [...]]]></description>
			<content:encoded><![CDATA[<p>Tuesday, March 16, 2010<br />Presenters:<br /><a href="http://www.mikearauz.com/">Mike Arauz</a> &#8211; Undercurrent<br /><a href="http://whatconsumesme.com/">Bud Caddell</a> &#8211; Undercurrents</p>
<p>Description:<br />Does your branded web video pass the &quot;I&#8217;d rather be watching porn/kittens&quot; test? Looking at the most viewed branded and unbranded web videos of the past 6 months, and the key metrics behind them, our audience will vote to decide which web videos reign supreme. Trophies included!<br /><a href="http://webvideothunderdome.com">http://webvideothunderdome.com</a></p>
<p><strong>Deathmatch! (voting on the best in categories below)</strong></p>
<ul>
<li>Brands love super bowl-sized audiences.</li>
<li>Brands have come a long way this past year &#8211; many of the most popular videos on the web are actual brand videos. </li>
<li>There have been a lot of lessons learned (by brands) in making web videos.</li>
<li>141 Millions watched web videos in Feb, 2010 &#8211; a huge audience watching web videos!</li>
<li>427 million hours of videos watched on the web in Feb, 2010.</li>
<li>Just because you put a video on the &#8216;net, it doesn&#8217;t mean a lot of people will watch it.</li>
<li>&quot;Ah-ha we need to make viral videos!&quot;</li>
<li>Pizza Hut Fail (they looked bad)</li>
<li>Brands failed to understand that this is OUR internet. </li>
<li>The web wasn&#8217;t built with commercial breaks. In fact, it wasn&#8217;t built for advertisers at all.</li>
<li>This is your internet, and everyone gets a vote.</li>
<li>Does this ideas pass the &quot;I&#8217;d rather be looking at pictures of kittens&quot; test?</li>
<li>Does this idea pass the &quot;I&#8217;d rather be watching porn&quot; test?</li>
<li>Everything on the internet is just a click away &#8211; videos need to hold you because it&#8217;s so easy to go to something else (better).</li>
</ul>
<p><strong>Best Spokesman</strong></p>
<ul>
<li><a href="http://www.youtube.com/watch?v=EY39fkmqKBM">Gingers do Have Souls</a> (Unbranded)<br />This is what people use YouTube for &#8211; a guy talking to the camera saying what he thinks. HUGE number of comments. Other videos were made, he called on the YouTube community (with red hair) to respond.</li>
<li><a href="http://www.youtube.com/watch?v=owGykVbfgUE">The Man Your Man Could Smel Like</a> (Branded) <strong>Winner!</strong><br />Just a commercial, really really well done. </li>
<li>LESSON: Be Remarkable. If you&#8217;re going to do something, do it really well.</li>
</ul>
<p><strong>Cute Kid Tricks</strong></p>
<ul>
<li><a href="http://www.youtube.com/watch?v=ErMWX--UJZ4">I&#8217;m Yours (Ukulele Kid)</a> (Unbranded) <strong>Winner!</strong><br />Many tweets with organanic natural attention.</li>
<li><a href="http://www.youtube.com/watch?v=XQcVllWpwGs">Evian Roller Babies</a> (Branded)</li>
<li>LESSON: Play on past successes &#8211; based on the first internet meme, the dancy baby. They looked at what they could remix. Internet fame is a social phenomenon, not a magic trick. Stop using &quot;VIRAL video!&quot; Viral implies there is something in the video itself that will spread on its own. You can&#8217;t Make it viral. <br />Why do we share? 1. Strengthen my bond. 2. Define our collective identy. 3. Give me status.</li>
</ul>
<p><strong>Instant Smiles</strong></p>
<ul>
<li><a href="http://www.youtube.com/watch?v=0Bmhjf0rKe8">Surprised Little Kitten </a>(Unbranded) <strong><br /></strong>Very re-watchable (only 17 sec long). Design your content to be rewatchable.</li>
<li><a href="http://www.youtube.com/watch?v=2lXh2n0aPyw">Volkswagen Piano Staircase</a> (Branded) <strong>Winner!</strong></li>
<li>Use the web to tell more complex stories. Volkswagen couldn&#8217;t use this content in a typical TV spot. Tricks+Stories=Magic cross-over. When combined it creates a good video. Fun can be used to make the world a better place.</li>
</ul>
<p><strong>Best Song Parody</strong></p>
<ul>
<li><a href="http://www.collegehumor.com/video:1922022">I Gotta Feeling</a> (Unbranded)</li>
<li><a href="http://www.youtube.com/watch?v=tgbNymZ7vqY">The Muppets: Bohemian Rhapsody</a> (Branded) <strong>Winner!</strong><br />Many tweets/comments &#8211; loved video.</li>
<li>Muppets video collect your fans. Many brands forget that YouTube is a social space, and social network. Improve Everywhere does this very well. They&#8217;ve built up hundreds of thousands of subscribers in their base.<br />Ricky Van Veen&#8217;s (College Humor) golden Rules of Web Video:<br />2-3 Min Max, <br />Get to the hook fast.<br />Make it Topical<br />Candy Corn (oh yah I remember that!)</li>
</ul>
<p><strong>Lifetime Achievement Award</strong></p>
<ul>
<li><a href="http://trailertrasher.com/2009/03/27/the-10-funniest-youtube-hitler-videos/">The Hitler Parody Videos</a><br />The Tom Jones of YouTube. Hitler has reacted to a lot of topics!<br />These use both humor and outrage. <br />Invite participation &#8211; the number of people who have the ability and have started to create their own videos is very high. It&#8217;s not just video people who can build these and put them up&#8230; many many people now have the ability to do this.<br />Participation can be: Performing, copying, sharing, commenting, rating, viewing.</li>
<li>10.5 million hours of video uploaded to YouTube in the last year <br />20 hours of video uploaded every minute!<br />130,000 full-length movies released every week.</li>
</ul>
<p><strong>Video of the Year</strong></p>
<ul>
<li><a href="http://www.youtube.com/watch?v=wWspAJlT0SU">Epic Beard Man </a>(Unbranded) <strong>Winner!</strong><br />Two guys get into fight on bus. 4Chan discovered this video, and was brought to popularity. It is sometimes a bit of a meme factory. This is a rich video for conversation &#8211; there are many topics in this for controversy. There was a lot of community remixing of the characters in this video.</li>
<li><a href="http://www.youtube.com/watch?v=tMwhl4IrPNc">Pants on the Ground</a> (Branded) <br />Many parodies created about this video. American Idol gave this video the potential to spread on the internet. A mass audience saw this and latched onto it and ran with it.</li>
<li>Start small riots in the niche communities. <br />Court communities like constituencies. To do that: recognize them, play to their interests, give them social credence.</li>
</ul>
]]></content:encoded>
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		<title>No Touching! Truly Invisible Interfaces</title>
		<link>http://www.techory.com/blog/no-touching-truly-invisible-interfaces/</link>
		<comments>http://www.techory.com/blog/no-touching-truly-invisible-interfaces/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 21:46:58 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://www.techory.com/blog/no-touching-truly-invisible-interfaces/</guid>
		<description><![CDATA[Monday, March 15, 2010Presenters:Ron Goldin &#8211; Lunar Description:Our devices know which way we&#8217;re moving and how dark it is outside. They look us in the face with cameras while we&#8217;re tweeting away. They sometimes even understand when we talk back to them. Learn about success stories and untapped potential in physical interactivity that doesn&#8217;t involve [...]]]></description>
			<content:encoded><![CDATA[<p>Monday, March 15, 2010<br />Presenters:<br /><a href="http://www.moonlid.com/">Ron Goldin</a> &#8211; Lunar</p>
<p>Description:<br />Our devices know which way we&#8217;re moving and how dark it is outside. They look us in the face with cameras while we&#8217;re tweeting away. They sometimes even understand when we talk back to them. Learn about success stories and untapped potential in physical interactivity that doesn&#8217;t involve touching anything at all.</p>
<p>Designing for touch: People and Context Come First.<br />The technology is here. Sort of.<br />We change with technology, eventually.</p>
<p><strong>Keyboard:</strong><br />Once we get used to an interface, we get faster at it (shortcuts).</p>
<p><strong>Mouse:</strong><br />Mouse made it easy to interact with things on the screen. </p>
<p><strong>Devices:<br /></strong>Getting rid of the physical metaphor completely (iphone, pre, droid) touch screens.</p>
<p><strong>Games:<br /></strong>Nintendo Wii &#8211; interaction around the entire room.</p>
<p><img height="240" style="margin: 5px; float: right" width="320" alt="" src="http://www.techory.com/blog/wp-content/uploads/notouching_trulyinvisibleinterfaces.jpg" /><strong>Soft Remote:<br /></strong>Twist, squeeze, pull the balls to interact with things. Everyone in the room would have a different remote/color to interact in a social way.</p>
<p><strong>B+O Touchless remote<br /></strong>You don&#8217;t have to physically touch the remote to interact with it. <a href="http://www.engadget.com/2008/03/28/video-touchless-bando-remote-control-prototype/">Video from Engaget</a></p>
<p><strong>TouchTunes (Airduino)<br /></strong>Air guitar device that involves glove-like device to play guitar through the air. <a href="http://www.instructables.com/id/How-to-build-an-Air-Guitar-with-Arduino-aka-the-A/">Make one yourself</a></p>
<p><strong>Playstation 3 Eye<br /></strong>The entire living room is turned into an interface. New Playstation Move similar to the Wii Remote.</p>
<p>Touchless picks up the subtleties of the human body &#8211; physical targets help to sort out the noise.</p>
<p><strong>Sony Ericcson Yari<br /></strong>Control the phone with the camera and play games (<a href="http://www.youtube.com/watch?v=18uWddQZYbg">iboxing</a>)</p>
<p><strong>Medical Devices<br /></strong>Gestics uses gesture interfaces to compliment the surgical procedure. You can use your free hand to view things closer/rotate on the screen.</p>
<p><strong>Issues:</strong></p>
<ul>
<li>Discoverability</li>
<li>Trust</li>
<li>Responsiveness </li>
<li>Appropriateness (does it make me feel silly?)</li>
<li>Physical Feedback (i can&#8217;t feel the actual interface)</li>
</ul>
<p><strong>State of Voice<br /></strong>Goog-411 good response<br />Google Voice has some issues.<br />Cars can listen soon, ask about places and get directions. It gets smarter with the sub-grammar is has.</p>
<p>CereBroc is able to make a voice sound correct and not like a robot when a device talks back </p>
<p><strong>Successes:</strong></p>
<ul>
<li>Nike Plus &#8211; running to compete against your friend</li>
<li>Middle school kids are given step sensors, and you compete with other schools</li>
<li>FasTrak &#8211; toll payment (RFID)</li>
<li>MetroCard &#8211; deduct payment from card for subway</li>
<li>Citibank fab swipe</li>
<li>BART trials for cell phone deduction to ride train</li>
</ul>
<p><strong>Location Based:</strong></p>
<ul>
<li>4Square &#8211; Please Rob me shows when people say they&#8217;re out.</li>
</ul>
<p><strong>Wearable</strong></p>
<ul>
<li>Skiing &#8211; don&#8217;t want to take off your gloves to change track on iPod.</li>
<li>Add sensors to clothing for doing these types of things</li>
<li>Phillips has headphones that rotate to change or interact with tracks etc.</li>
<li>What about adding voice controls into clothing.</li>
<li>CuteCircuit has added sensors into clothing to vibrate your arm when you get a call.</li>
<li>Cycling safety &#8211; add turn signals to the back of clothing, controlled by the standard hand signals.</li>
</ul>
<p><strong>Augmented Reality</strong></p>
<ul>
<li>Ferrari uses this technology to mimic what a wheel can look like on a car.</li>
<li>Lego &#8211; hold up a box and show in front of display to see the actual built model (rotate move around)</li>
<li>SixthSense &#8211; wearable computer with projector to show data on any surface &#8211; interact with hands.</li>
</ul>
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